Suggest branded house, house of brands or endorsed brand for each product from five facts about it

Brand architectureFreeFor brand teams and agencies

25/day

free runs a day, no sign-in.

Before: what you give it

The example input, as typed in. You paste text, CSS, markup or notes.

company: Harbour
products:
  Harbour Pay | audience=same | category=same | risk=low | standalone=no | acquired=no
  Ledgerly | audience=overlap | category=overlap | risk=low | standalone=no | acquired=yes
  TinyFox Kids Bank | audience=different | category=overlap | risk=high | standalone=yes | acquired=no

After: what comes back

The first lines of a real run on that input. Nothing here is edited by hand.

3 products for Harbour. Scores weigh audience, category, reputational risk, need for a standalone identity and acquisition history.

Harbour Pay: branded house (branded 7, house 0). Pattern: Harbour Pay.
  Reasons: same audience as the parent; same category as the parent; little reputational risk either way; no need for its own identity.
Ledgerly: endorsed brand (branded 4, house 1). Pattern: Ledgerly, from Harbour.
  Reasons: audience partly overlaps the parent's; adjacent category; little reputational risk either way; no need for its own identity; acquired, so it may carry its own equity.
TinyFox Kids Bank: house of brands (branded 0, house 6). Pattern: TinyFox Kids Bank (no visible link to Harbour).
  Reasons: different audience; adjacent category; a problem on either side could damage the other; needs an identity that can stand alone.

Overall: 1 branded house, 1 house of brands, 1 endorsed brand.
The portfolio is mixed. A hybrid is normal: group products by model rather than forcing one rule, and write down which products sit in which group so naming stays consistent.
... full output on the tool page

What you get

A model per product with scores, reasons, an example name pattern, and the facts it had to assume

What it cannot do

Scores five inputs you supply; a suggestion to discuss, not a decision, and missing facts are treated as assumptions.

Who it is for

Brand teams
Agencies

Free and Pro

Free	25 runs a day per IP address, up to 12,000 characters a run.
Pro	No daily limit, 300 requests a minute, up to 200,000 characters a run.

What each plan includes

Use it from your assistant

The tool is called brand_architecture_planner. Connect the server once, then ask for it by name or just describe the job. Install steps for each app.

claude mcp add --transport http designers https://designers.allthepossibles.com/mcp

curl -X POST https://designers.allthepossibles.com/api/brand-architecture-planner -H 'content-type: application/json' -d '{"company":"Harbour","products":"Harbour Pay | audience=same | category=same | risk=low | standalone=no | acquired=no\nLedgerly | audience=overlap | category=overlap | risk=low | standalone=no | acquired=yes\nTinyFox Kids Bank | audience=different | category=overlap | risk=high | standalone=yes | acquired=no"}'

Try it here

The form starts with the same example input, so you can run it first and then swap in your own.