Get a brand guideline skeleton with your decisions filled in and every open decision listed

Brand guideline checklistFreeFor brand teams, designers and agencies

25/day

free runs a day, no sign-in.

Before: what you give it

The example input, as typed in. You paste text, CSS, markup or notes.

name: Fieldnote
audience: Independent field researchers who work offline
tone: calm, technical, trustworthy
constraints:
  Must meet WCAG AA
  Keep our existing logo
  No stock photography
  Print and web

After: what comes back

The first lines of a real run on that input. Nothing here is edited by hand.

# Brand guideline checklist: Fieldnote

67 decisions are still open across 13 sections.

## 1. Purpose and position

Already decided:
- Name: Fieldnote

Still to decide:
- [ ] One sentence on what the brand does and for whom
- [ ] The two competitors or reference points people will compare you to
- [ ] What you will not be, stated as a refusal you could enforce
... full output on the tool page

What you get

Thirteen sections with what is decided, what is open, and blanks to fill, plus tone-to-design pairings

What it cannot do

A fixed template driven by your name, audience, tone and constraints; it makes no brand decisions for you.

Who it is for

Brand teams
Designers
Agencies

Free and Pro

Free	25 runs a day per IP address, up to 20,000 characters a run.
Pro	No daily limit, 300 requests a minute, up to 200,000 characters a run.

What each plan includes

Use it from your assistant

The tool is called draft_brand_checklist. Connect the server once, then ask for it by name or just describe the job. Install steps for each app.

claude mcp add --transport http designers https://designers.allthepossibles.com/mcp

curl -X POST https://designers.allthepossibles.com/api/brand-checklist -H 'content-type: application/json' -d '{"name":"Fieldnote","audience":"Independent field researchers who work offline","tone":"calm, technical, trustworthy","constraints":"Must meet WCAG AA\nKeep our existing logo\nNo stock photography\nPrint and web"}'

Try it here

The form starts with the same example input, so you can run it first and then swap in your own.

NameAudienceToneConstraints